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Heating • Cooling • Geothermal • Electrical • Plumbing • Fireplaces
Heating • Cooling • Geothermal • Electrical • Plumbing • Fireplaces
(800) 370-6545

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About Us

Company History
Gabe Reid of Ellsworth, WI established Comfort By Design in 2012. Gabe was the manager of Freier's Electric & Heating for nearly 11 years and a pioneer of the geothermal design and installation heating and cooling systems. The purchase of the company included the Fireplace showroom located in Hudson, WI where customers can view models of indoor and outdoor fireplaces, stoves and inserts. They carry all the brands you know in the hearth industry, as well as serving area customers with heating, cooling, plumbing and electrical sales and service. In 2014, the company expanded into northern markets by purchasing Osceola Plumbing & Heating in Osceola, WI. Then again, in 2017, formerly Haley’s Comfort Systems & Fireplace showroom location in Hastings, MN became a part of the Comfort By Design family. With a total of nearly 50 employees, Comfort By Design has become the largest HVAC company within their market areas.

Who We Are
Comfort By Design is a leading provider in the area of advanced, high-efficiency heating and cooling solutions for residential, commercial and industrial applications.
Mission Statement
Comfort By Design values excellence in the quality of our brands and products, as well as our relationships we've built over the past 25 years.
How We are Different as a Company
We believe in creating a workplace of enthusiasm and purpose so that our employee's abilities may develop their full potential with vitality and purpose.
Community Involvement
We strongly believe in supporting the communities we serve. Whenever possible, our employees are volunteering at town functions, school and church functions or are busy with community organizations on which they give their time. We encourage and support their efforts. Comfort By Design is a member of six local Chamber of Commerce organizations in Ellsworth, WI, Hudson, WI, Osceola, WI, Stillwater, MN Hastings, MN and New Richmond, WI.

On behalf of the company as an entirety, Comfort By Design's list of donated services and monies goes beyond the normal in their effort to help their local communities.

Comfort By Design made donations to:
  • Area school carnivals
  • Area high schools
  • Art outreach programs
  • Area Dance programs
  • Suicide Awareness programs
  • Area crisis fundraisers
  • The Shriners
  • Area high school events/fundraisers
  • Youth sports fundraisers
  • Funsters volunteer group
  • Ambulance & Fire Department Fundraisers
  • Individuals in our community that needed help through Benefits held